Company Analysis Henry Ford Hospital - 1560 Words

Henry Ford Hospital in Detroit, is a level one trauma center that is recognized for clinical excellence in cardiology, neurology, orthopedics, transplants, and treatment for cancer (Henry, 2016). Henry Ford Health Systems has over 23,000 employees, and is the fifth largest employer in the Metro-Detroit area, and is also one of the most diverse health systems (Henry, 2016). As part of a successful marketing strategy, health care organizations use branding to promote their vision, and values. Branding is defined as a marketing strategy of creating a name, symbol, or design that identifies a product (Branding, 2016). Branding is a tool that conveys product beneï ¬ ts to customers in the form of names or symbols to which unique and motivating associations are attached (Sanya, Datta, Banerjee, 2013). Organizations need to develop effective strategies that have purpose, relate to their audience, and positively represent the values of the organization. Services or products provided by a health care organization should be branded in order to appeal to customers’ needs, as well as their desires (Corbin, Kelley, Schwartz, 2001). According to the article â€Å"Focus on branding to attract healthcare consumers†, an active branding strategy can align physicians and staff with the hospital’s identity, as well as their mission, and make communication consistent (Caramenico, 2012). As one of the leading hospitals in the metro Detroit area, Henry Ford Hospital focuses their branding strategy onShow MoreRelatedThe Healthcare Industry : A Fast Paced World1519 Words   |  7 Pagesthe company should invest their strategic thinking into developing a strategy that will bring profit to the company and longevity. A necessary step into creating that strategy requires a situational analysis of the external and internal environment of the health care business, which will help to identify competitive advantages (Kokemuller, n.d.). In turn, using strategy formulat ion the business can develop strategies that address where the company is going, the exact methods of how the company willRead MoreTqm in Ford3384 Words   |  14 Pages--------------------------------------------------------------------------- 5 5. TQM in Ford --------------------------------------------------------------------------- 6 * TQM at Ford motor company ------------------------------------------------------- 6 * TQM is revisited ---------------------------------------------------------------------- 6 * What changed TQM at Ford? ------------------------------------------------------ 7 * Six Sigma Read MorePerformance Improvement: Lean or Six Sigma Essay1193 Words   |  5 Pagesdesired; and (f) is Lean or Six Sigma currently employed in Cape Coral Hospital. 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Technology entrepreneurs often choose to build a start up company around a technological innovation. This will provide financial and skill-based resources that will exploit the opportunity to develop and commercialize the innovation. Once the entrepreneur has established an organization, the focus shifts towardRead MoreChanging Lives One Step at a Time Essay1505 Words   |  7 PagesTherapy jobs in the Uni ted States. Even though many people are on the track to becoming a certified physical therapist, the supply of these workers is expected to fall short of the demand. Physical Therapy jobs are very common inside the actual hospital and in nursing homes. Physical therapists are needed in both places because once out of surgery they need rehabilitation and also they need this when in the nursing homes trying to recover from a traumatic event, etc.. Also, many people workRead MoreLeadership s Enduring Success By Richard L. Hughes And Katherine Colarelli Beatty4689 Words   |  19 Pagesexample of how strategic leadership principles found in the military can be utilized in the civilian arena comes in the article by Davie Pollitt about a company located on the Isle of Wright and its use of military training exercises to strengthen its leadership, and staff s, ability to think and make decisions strategically in line with the company s vision and overall goals. This article shows the importance of strategic leadership, offers another illustration of the how strategic leadership,Read More Biofuel: Ethanol Alternative to Transportation Essay2070 Words   |  9 Pagesprimary ingredient in smog, is created when hydrocarbons and nitrogen oxides react with sunlight†¦ heath problems†¦ ranging from eye irritation, to respiratory and cardiovascular illnesses, to cancer† (http://www.ott.doe.gov/biofuels/eocnomics.html). Hospitals reported between 10-50% of all respiratory related admissions were due to Ozone inhalation (http://www.ott.doe.gov/biofuels/eocnomics.html). In response to these alarming figures the United States Congress passed the Clean Air Act in 1990, whichRead MoreFirestone and Ford: the Tire Tread Separation Tragedy5367 Words   |  22 PagesCase 30 Firestone and Ford: The Tire Tread Separation Tragedy I t is often tricky to know when an ethical or social issue really begins. Does it begin before it is â€Å"recognized† or â€Å"identified† as an issue? Does it begin when an isolated manager recognizes an incident or a trend and reports it via a memo to his superiors? Does it begin once the media get hold of information and the frenzy begins? Such questions arise in the case of the Firestone–Ford tire tread separation debacle that began dominating